# We build the </backend> your front-end never had.

*// EFFECTDEV.TECHNOLOGY — EST. 2009 — HOUSTON / REMOTE*

White-label e-commerce, custom web apps, AI automation, and integrations for ambitious agencies and growing businesses. 17 years deep. Senior only. We ship.

## Services

- **E-COMMERCE** — Storefronts engineered around the cart.: Custom builds, replatforms, and headless rebuilds on Shopify, Magento, BigCommerce, and WooCommerce — by senior devs who have shipped 200+ stores and seen most of the ways carts break.
- **CUSTOM WEB APPS** — Internal tools, portals, dashboards.: Full-stack Laravel paired with React or Vue. The boring-stable backend with the front-end your client actually wants to log into. We build things that earn their keep in year three, not just year one.
- **AI & AUTOMATION** — Take the manual work off the board.: We build AI features that pay for themselves — and we tell you when AI is the wrong answer. RAG copilots, document extraction, NLP pipelines, agentic workflows, and the integrations that make them useful.
- **INTEGRATIONS** — Connect the tech stack you already have.: The glue that determines whether the rest of the stack is real. ERP ↔ CRM ↔ storefront ↔ warehouse ↔ billing — robust API design, webhooks, sync jobs, replays, idempotency, and the boring stuff that keeps Friday night from getting interesting.
- **CONSULTING & STRATEGY** — A senior brain on retainer.: Sometimes the best dev work is convincing you not to do it. We do architecture reviews, tech-stack selection, technical due diligence, transformation roadmaps, and fractional CTO engagements when the in-house team needs a senior second opinion.

## Recent ship log

- 2026-03-18 · Lumen Apparel · replatform — Magento 1 → Shopify Plus in 9 weeks. Metaobject swatches, 80k account migration, +47% CVR. (+47% CVR vs. legacy)
- 2026-02-14 · TechHauz · infra + ai — Server migration + crawlability fix + AI fraud review on the Claude API. Internal project. (-89% fraud losses)
- 2026-01-22 · Ironvane Supply · revenue recovery — Magento B2B/B2C upgrade. Fixed a freight bug that was silently mispricing carts for two years. ($180k recovered (90d))
- 2025-11-04 · Solace Beverage · launch — DTC beverage launch on Shopify with Recharge subs, carrier shipping, GTM. 5 weeks from kickoff. (32% subscription attach)
- 2025-09-30 · Meridian Industrial · b2b catalog — 14k product pages indexed. Competitor part-number cross-reference rebuilt the search funnel. (+212% RFQ submissions)