Ironvane Supply recovered $180k of abandoned cart revenue in 90 days.
A Magento B2B/B2C hybrid with mixed LTL and free-shipping carts that had been quietly mispricing freight for two years. We upgraded the platform, fixed the shipping logic, activated abandoned cart automation, and ran a Clarity CRO audit on top.
// §01
The brief.
The client's site had a quiet bug: any cart that mixed an LTL-eligible product with a free-shipping SKU was charging the customer the full LTL freight on the free item too. Nobody had caught it because the support team had been manually issuing refunds for two years.
We were brought in for a Magento platform upgrade. While we were in there, we found the shipping bug, the SyncSmart sync that was dropping orders silently, and an abandoned cart flow that had been disabled since the previous agency left. Three things, one engagement.
$ cat ./constraints.txt
· Magento upgrade with zero downtime on B2B accounts
· Mixed cart shipping logic priced correctly for every SKU combination
· SyncSmart sync reliability above 99.5%
· Abandoned cart email flow live within first month
· All work documented in ClickUp for ongoing handoff
// §02
The approach.
Ongoing engagement. Weekly syncs, sprint-based work, Clarity audit ran in parallel during sprint 2.
01
Triage
Two weeks of audit. Magento extension inventory, SyncSmart log analysis, shipping rule replay against 6 months of historical orders. Output: a prioritized bug list with revenue impact attached to each.
02
Platform upgrade
Magento upgrade in a staging environment, full regression test, B2B account export validated, cutover on a Sunday with the client on standby. Zero downtime.
03
Fix the leaks
Shipping logic rewritten as a custom module with explicit cart-composition rules. SyncSmart retry queue added. Abandoned cart flow activated in Klaviyo with three-touch sequence.
04
CRO
Microsoft Clarity audit on top 20 pages. PDP layout changes, checkout field reduction, B2B quote button repositioned. A/B tested over four weeks.
// §03
The stack.
// §04
The numbers.
Measured over the first 90 days post-fix vs. the trailing 90 days. Abandoned cart revenue measured from Klaviyo flow attribution.
ABANDONED CART REVENUE
$180k
$0 prior, flow was off
SHIPPING REFUND TICKETS
-71%
from 84/mo → 24/mo
SYNCSMART UPTIME
99.8%
from ~94%
CHECKOUT CVR
+18%
from 38% → 45%
B2B QUOTE VELOCITY
+34%
quote → close days
CLARITY RAGE CLICKS
-58%
top 20 pages
“
Effectdev found a freight pricing bug we'd been refunding around for two years. The recovery alone paid for the entire engagement twice over.
— OPERATIONS DIRECTOR, INDUSTRIAL DISTRIBUTION
// related/
More e-commerce commits.
Or see the full ship log →
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