~ / services

// CHAPTER 02 — WHAT WE BUILD

$ ls -lah
services/

Five practices. One senior team. All cross-pollinating — the e-commerce build comes with the AI copilot baked in, because the people building both sit next to each other on Slack.

01 e-commerce 02 custom web apps 03 ai automation 04 integrations 05 consulting strategy

● effectdev@hq:~/services/manifest.json — □ ×

{
  "team": {
    "size": 14,
    "avg_experience": "17 years",
    "junior_count": 0
  },
  "engagement_models": [
    "white-label",
    "direct",
    "fractional-cto",
    "retainer"
  ],
  "availability": "Q3 2026 open",
  "min_engagement_usd": 15000,
  "sla_response_hours": 4
}

01/05 $ cd ~/services/e-commerce 8 capabilities · 11 tools

E-COMMERCE

// Storefronts engineered around the cart.

Custom builds, replatforms, and headless rebuilds on Shopify, Magento, BigCommerce, and WooCommerce — by senior devs who have shipped 200+ stores and seen most of the ways carts break.

RESULT — RECENT

+38%

avg. CVR lift on rebuilds

CASE STUDY ↗

Lumen Apparel

+47% CVR after replatforming a decade-old Magento 1 stack to Shopify Plus in 9 weeks.

$ ls ./capabilities/

>Custom Shopify theme development & headless (Hydrogen) builds

>Magento 2 builds and end-of-life M1 → M2 migrations

>BigCommerce + WooCommerce custom integrations

>Replatforms with zero-downtime data migration

>Multi-currency, multi-store, multi-locale rollouts

>B2B portals with customer-group pricing and quotes

>Custom checkout flows, subscriptions, and post-purchase logic

>Performance audits, Core Web Vitals work, speed rescues

$ cat ./deliverables.txt

→Production storefront, fully QA'd, on your stack

→Headless Storefront API integrations where it makes sense

→Documentation + Loom walkthroughs

→Optional 30 / 60 / 90-day post-launch retainer

$ which *

shopify hydrogen liquid magento-2 bigcommerce woocommerce graphql stripe recharge klaviyo algolia

READY? Tell us about your project — most e-commerce engagements are scoped in 3–5 days.

$ start_project --service e-commerce

02/05 $ cd ~/services/custom-apps 8 capabilities · 11 tools

CUSTOM WEB APPS

// Internal tools, portals, dashboards.

Full-stack Laravel paired with React or Vue. The boring-stable backend with the front-end your client actually wants to log into. We build things that earn their keep in year three, not just year one.

RESULT — RECENT

99.97%

uptime SLO across active retainers

CASE STUDY ↗

Meridian Industrial

Custom RFQ module + Elasticsearch cross-reference engine on 14k B2B product pages. +212% RFQs.

$ ls ./capabilities/

>Full-stack Laravel + React/Vue application development

>Admin dashboards, agency-side ops tools, internal platforms

>Customer portals with auth, billing, and self-service

>API design — REST, GraphQL, versioning, deprecation

>Real-time features (WebSocket, SSE, presence)

>Background job pipelines + observability

>Database architecture (Postgres, MySQL, Redis, time-series)

>Performance engineering and scale-up rescues

$ cat ./deliverables.txt

→Production application with monitoring + alerting wired in

→API documentation + Postman/OpenAPI spec

→CI/CD pipeline + staging environment

→Runbook + on-call rotation handoff (if needed)

$ which *

laravel filament react vue.js nextjs node.js postgres redis websocket rest graphql

READY? Tell us about your project — most custom web apps engagements are scoped in 3–5 days.

$ start_project --service custom-apps

03/05 $ cd ~/services/ai-automation 8 capabilities · 9 tools

AI & AUTOMATION

// Take the manual work off the board.

We build AI features that pay for themselves — and we tell you when AI is the wrong answer. RAG copilots, document extraction, NLP pipelines, agentic workflows, and the integrations that make them useful.

RESULT — RECENT

−62%

manual hours on first engagement

CASE STUDY ↗

TechHauz

TFR — WooCommerce plugin that calls the Claude API for structured fraud review. -89% fraud losses.

$ ls ./capabilities/

>AI agents and RAG copilots over your knowledge base

>Document & invoice extraction pipelines

>NLP, classification, entity-extraction, summarization

>Workflow automation: n8n, Zapier, Make, custom orchestrators

>OpenAI, Anthropic, open-source model integration (incl. fine-tuning)

>Vector search (pgvector, Pinecone, Weaviate)

>Evals, observability, prompt-versioning, cost monitoring

>Human-in-the-loop and review workflows

$ cat ./deliverables.txt

→Working AI feature with eval suite + cost dashboard

→Prompts versioned in git, not in a Notion doc

→Fallback + degradation strategy if the model API is down

→Internal training session on how to maintain it

$ which *

openai anthropic python langchain n8n pgvector pinecone huggingface zapier

READY? Tell us about your project — most ai & automation engagements are scoped in 3–5 days.

$ start_project --service ai-automation

04/05 $ cd ~/services/integrations 8 capabilities · 10 tools

INTEGRATIONS

// Connect the tech stack you already have.

The glue that determines whether the rest of the stack is real. ERP ↔ CRM ↔ storefront ↔ warehouse ↔ billing — robust API design, webhooks, sync jobs, replays, idempotency, and the boring stuff that keeps Friday night from getting interesting.

RESULT — RECENT

99.97%

sync rate across active integrations

CASE STUDY ↗

Solace Beverage

Recharge subscriptions + carrier-calculated shipping + 14-event GTM stack, all live at launch.

$ ls ./capabilities/

>ERP integrations (NetSuite, SAP, QuickBooks, Acumatica)

>CRM integrations (Salesforce, HubSpot, Pipedrive)

>Storefront ↔ warehouse ↔ shipping sync (ShipHero, ShipStation, EasyPost)

>Payment processing & billing systems (Stripe, Recurly, Chargebee)

>Custom REST/GraphQL APIs + webhook fan-out

>Idempotent sync jobs with replay + reconciliation

>Migration tooling for one-time data moves

>API gateway, auth (OAuth, JWT, API keys), rate-limiting

$ cat ./deliverables.txt

→Bi-directional sync with monitoring + alerting

→Reconciliation reports + replay tooling for ops

→OpenAPI / Postman docs for every endpoint

→Webhook signature verification + retries baked in

$ which *

rest graphql webhooks salesforce hubspot netsuite quickbooks shiphero stripe recharge

READY? Tell us about your project — most integrations engagements are scoped in 3–5 days.

$ start_project --service integrations

05/05 $ cd ~/services/consulting 8 capabilities · 8 tools

CONSULTING & STRATEGY

// A senior brain on retainer.

Sometimes the best dev work is convincing you not to do it. We do architecture reviews, tech-stack selection, technical due diligence, transformation roadmaps, and fractional CTO engagements when the in-house team needs a senior second opinion.

RESULT — RECENT

17yr

experience informing the call you're about to make

CASE STUDY ↗

Ironvane Supply

Audit-led ongoing engagement. Found a freight bug refunded around for 2yrs — recovered $180k in 90d.

$ ls ./capabilities/

>Architecture review & recommendation

>Tech-stack selection / replatforming feasibility

>Technical due diligence (M&A, investment, partnership)

>Digital transformation roadmaps for 12–36 month horizons

>Team augmentation: embed our senior with your team

>Fractional CTO engagements for early-stage companies

>Security review + remediation planning

>Mentoring + code review for your team's growth

$ cat ./deliverables.txt

→Written report with prioritized recommendations

→Architecture diagrams + decision-record (ADR) docs

→Roadmap with effort estimates and dependency mapping

→Optional follow-on engagement to execute the plan

$ which *

architecture devops cloud-strategy security scalability agile sre observability

READY? Tell us about your project — most consulting & strategy engagements are scoped in 3–5 days.

$ start_project --service consulting

// ./faq --service all

Common questions.

Don't see yours? Email [email protected] and we'll answer in the same business day.

Q.01

Do you take fixed-price engagements or only T&M?

Both. We default to fixed-price for well-scoped work and T&M for open-ended or research-y projects. After 17 years we are usually right about which is which — but it is always your call.

Q.02

Can you embed with our existing team?

Yes. Team augmentation is a real engagement model for us — we plug a senior or two into your standups, your repo, your Linear, and your processes. We do not bring our own coordinator.

Q.03

What is your minimum engagement?

$15k for a single-scope project; $8k/mo for retainers. We are deliberately not the cheapest option — but we also do not need to be the most expensive.

Q.04

Do you work on hourly contractor rates?

For fractional CTO and consulting engagements, yes. For build work, no — our cost model assumes a stable senior team, not a marketplace.

Q.05

Where are you based and what hours do you cover?

Houston, TX HQ + remote senior staff across US time zones. Default working hours are 9a–6p CT. We do not chase the sun.

Q.06

Will my client / customer know Effectdev exists?

Only if you want them to. Default is total white-label — your Slack, your domains, your meetings, your deploys. We sign whatever NDA you put in front of us.

// READY?

$ schedule_call

30-minute fit call. No deck. No discovery fee. We tell you in the call whether we can help, and if we can't, who we'd send you to.

$ book_call --duration 30m

$ ls -lah services/

E-COMMERCE

CUSTOM WEB APPS

AI & AUTOMATION

INTEGRATIONS

CONSULTING & STRATEGY

Common questions.

$ schedule_call

$ ls -lah
services/