// EFFECTDEV.TECHNOLOGY — EST. 2009 — HOUSTON / REMOTE
We build the
</backend>
your front-end
never had.
White-label e-commerce, custom web apps, AI automation, and integrations for ambitious agencies and growing businesses.
17 years deep. Senior only. We ship.
TRUSTED BY AGENCIES + BRANDS — quietly, behind the scenes
› /northwave-co
› /atlas-agency
› /lumen.studio
› /hartwell-brands
› /parallax-7
› /crestline
$ stat --all
// receipts, not promises
// 02 — CAPABILITIES
ls services/
Five practices. One senior team. All under your brand — or under ours. Pick a directory.
~/SERVICES
▾e-commerce/
▸custom-apps/
▸ai-automation/
▸integrations/
▸consulting/
5 dirs · 200+ files
updated 2 days ago
view all services →
updated 2 days ago
01
$ cd ./e-commerce
11 tools
E-COMMERCE
// Storefronts engineered around the cart.
Custom builds, replatforms, and headless rebuilds on Shopify, Magento, BigCommerce, and WooCommerce — by senior devs who have shipped 200+ stores and seen most of the ways carts break.
shopify
hydrogen
liquid
magento-2
bigcommerce
woocommerce
graphql
stripe
recharge
klaviyo
algolia
read more →
02
$ cd ./custom-apps
11 tools
CUSTOM WEB APPS
// Internal tools, portals, dashboards.
Full-stack Laravel paired with React or Vue. The boring-stable backend with the front-end your client actually wants to log into. We build things that earn their keep in year three, not just year one.
laravel
filament
react
vue.js
nextjs
node.js
postgres
redis
websocket
rest
graphql
read more →
03
$ cd ./ai-automation
9 tools
AI & AUTOMATION
// Take the manual work off the board.
We build AI features that pay for themselves — and we tell you when AI is the wrong answer. RAG copilots, document extraction, NLP pipelines, agentic workflows, and the integrations that make them useful.
openai
anthropic
python
langchain
n8n
pgvector
pinecone
huggingface
zapier
read more →
04
$ cd ./integrations
10 tools
INTEGRATIONS
// Connect the tech stack you already have.
The glue that determines whether the rest of the stack is real. ERP ↔ CRM ↔ storefront ↔ warehouse ↔ billing — robust API design, webhooks, sync jobs, replays, idempotency, and the boring stuff that keeps Friday night from getting interesting.
rest
graphql
webhooks
salesforce
hubspot
netsuite
quickbooks
shiphero
stripe
recharge
read more →
05
$ cd ./consulting
8 tools
CONSULTING & STRATEGY
// A senior brain on retainer.
Sometimes the best dev work is convincing you not to do it. We do architecture reviews, tech-stack selection, technical due diligence, transformation roadmaps, and fractional CTO engagements when the in-house team needs a senior second opinion.
architecture
devops
cloud-strategy
security
scalability
agile
sre
observability
read more →
// 03 — HOW IT RUNS
./process.sh
Four steps, no surprises. The same process whether you’re a marketing agency white-labeling our team or a brand building direct with us. See the full method →
01
$ cd ~/discovery
You bring the brief.
A 30-min call. We listen, ask the right uncomfortable questions, and tell you what you actually need. No sales theatre.
→ signed-NDA brief + scoping doc
02
$ cd ~/scope --ai
We hand back an estimate.
Days, not weeks. AI-assisted prototyping means you get a sellable number while the deal is still warm. Fixed-price or T&M — your call.
→ PDF estimate + Loom walkthrough
03
$ cd ~/build
We build. You sell.
Weekly demos. Direct Slack. Staging links you can share. Sprint planning you can attend. We adapt to your workflow, not the reverse.
→ production-ready releases, weekly
04
$ cd ~/ship
You deliver as your own.
Launch, hand-off, training, post-launch support. Optional retainer. We stay invisible — or fully credited, whichever you want.
→ documented + supported handoff
// 04 — SHIP LOG
git log --oneline
● last 6 months · view full log →
// 05 — WHO WE WORK WITH
Two models. Pick one.
// READY?
$ schedule_call
30-minute fit call. No deck. No discovery fee. We tell you in the call whether we can help, and if we can't, who we'd send you to.